Guidelines for writing great copy.

Use short sentences and simple words. Avoid unnecessary modifiers, such as "quite", "very", and "really".

For example:

  • "realize", not "realise"
  • "colors", not "colours"
  • "center", not "centre"

Use sentence case for all UI copy, including paragraphs, buttons, headings, and labels.

Sentence case capitalizes proper nouns and the first letter of the first word in a sentence.

For example, this is sentence case:

Biscuit the dog and his quest for treats

This, by contrast, is title case:

Biscuit the Dog and His Quest for Treats

For example: "All your designs", not "All my designs".

When referring generally to a file extension type, use all uppercase without a period.

For example:

  • GIF
  • PDF
  • HTML
  • JPEG

Generally speaking, avoid spelling out URLs. For example, prefer "Canva" rather than "".

If you need to spell out the URL, leave off the "http://www.". For example, "", not "".