Use short sentences and simple words. Avoid unnecessary modifiers, such as "quite", "very", and "really".
Use US spelling
- "realize", not "realise"
- "colors", not "colours"
- "center", not "centre"
Use sentence case
Use sentence case for all UI copy, including paragraphs, buttons, headings, and labels.
Sentence case capitalizes proper nouns and the first letter of the first word in a sentence.
For example, this is sentence case:
Biscuit the dog and his quest for treats
This, by contrast, is title case:
Biscuit the Dog and His Quest for Treats
Use second-person perspective
For example: "All your designs", not "All my designs".
Common file extensions
When referring generally to a file extension type, use all uppercase without a period.
Generally speaking, avoid spelling out URLs. For example, prefer "Canva" rather than "canva.com".