Create your app listing

Every app has their own page listing in the Apps Directory that drives attention and engagement to it, so it's worth taking the time to craft compelling copy and graphics that clearly communicate the app's benefits.

You can customize the content that appears on your app's page via the app's Details page in the Developer Portal. This must be done before submitting your app for review. Once your app has been approved for release, you can make further changes by creating a new version of it.

Crafting app descriptions

App name

• Use fewer than 10 characters, including spaces (more than 10 characters may lead to overflow).
• All references to the destination platform must match the platform’s registered brand name. E.g. Spelling, capitalization, etc.
• Use the app's name consistently in your messaging.

Tagline

The tagline appears below the app’s name in the Apps Directory. It should explain what the app does at a glance since it appears before a user selects the app to learn more about it.

• Highlight the main benefit of what the app does, using one sentence of fewer than 50 characters, including spaces (more than 50 characters may lead to overflow).
• Don’t end the sentence with punctuation (no period, exclamation mark, or question mark).
• Don't include marketing claims of any kind. For example, don't describe the app as the "world's most popular" app in its category.
• Don't use emojis.

Short description

A short description is similar to a tagline, and helps users quickly understand what your app does. Unlike the tagline, it appears on the modal when users select your app from the Apps Directory.

• Use fewer than 50 characters, including spaces (more than 50 characters may lead to overflow).
• Avoid acronyms, initialisms, abbreviations, slangs, and jokes, as they’re confusing and don't translate well.
• Be consistent with the purpose described in the app tagline and app description.
• Write the description in plain text without line breaks, as formatting is not supported.
• Don't use emojis.

App description

Users can see the app description once they’ve selected your app to view or learn more — it’s an opportunity to describe your app in more detail about what it does, than the short description. This is also the best place to describe what your organization does in general, or highlight features that exist outside of the app.

• Don't include marketing claims of any kind. For example, don't describe the app as the "world's most popular" app in its category.
• Use 2-3 sentences, with fewer than a total of 200 characters, including spaces (more than 200 characters may lead to overflow).
• End the sentences with punctuation (a period, exclamation mark, or question mark).
• This description will be translated, so the shorter it is, the easier it will be to translate into languages that require more characters to convey the same meaning.
• Use "design" to describe the what a user is creating in Canva.
• Be consistent with the purpose described in the app tagline and short description.
• Write the description in plain text without line breaks, as formatting is not supported.
• Don't use emojis.