Written content guidelines

One of the most important ways a user first experiences your app is through the written content when they find the app on the Apps Marketplace.

• Highlight the use case: When users read your app's content, they want to understand the problem your app addresses, whether it aligns with their needs, and what sets it apart from others.
• Ensure readability: Make the written content easy to read by using plain language and concise sentences.
• Make it work for every experience: If your app has more than one experience, your listing can open any of them, depending on where users find it. Write content that holds true no matter which experience opens.

• Don’t include the word “Canva” anywhere in the name.
• Don’t use words that make your app sound like part of Canva, like “Magic” or “Pro”. If either word is part of your registered brand name, you can use it.
• Make sure the name is unique and doesn’t conflict with existing apps in the Apps Marketplace.

• Keep the name under 10 characters, including spaces. Longer names may not display properly.
• Use the app's name consistently in all your messaging.
• Don’t use emojis.

• Match the platform's registered brand name, including spelling and capitalization.
• You can use the full registered brand name, even if it’s longer than 10 characters.
• Don’t use descriptors like “connector” or “integration”.
• If your app covers several of a platform's products, such as Google Drive, Gmail, and Google Calendar, name it after the parent brand (“Google Workspace”) and list the products in the description.

The short description should explain what the app does at a glance because it appears before a user selects the app to learn more about it. It appears below the app’s name in the Apps Marketplace.

• Lead with a verb, and describe what users can do with your app.
• Name the outcome, not the mechanism. For example, “Design emails, then sync automatically”, not “Connect Canva to Mailchimp”.
• Keep it to one sentence, and don't end it with punctuation, such as a period, exclamation mark, or question mark.
• Avoid acronyms, initialisms, abbreviations, slang, and jokes because they’re confusing and don't translate well.
• Use sentence case: Capitalize only the first word of each sentence, plus any proper nouns and acronyms.
• Write the description in plain text without line breaks because formatting is not supported.
• Don't use emojis.

Users can see the app description below the short description, once they’ve selected your app to view or learn more. It’s an opportunity to describe your app's functionality in more detail. This is also the best place to describe what your organization does in general, or highlight features that exist outside of the app. If your app has more than one experience, you may describe each of them here.

• Keep it to two or three sentences. This description will be translated, so the shorter it is, the easier it will be to translate into languages that require more characters to convey the same meaning.
• Be consistent with the purpose described in the app's short description.
• Describe what users can do, in the order they'd do it.
• Don't include any marketing claims. For example, don't describe the app as the “world's most popular” app in its category, or as “the best”, “seamless”, “powerful”, or “stunning”. Say what it does.

• Use “design” to describe what a user is creating in Canva.
• If your description mentions a product or feature by name, match its official spelling and capitalization. For example, “Content Studio” in Mailchimp.

• End the sentences with punctuation (a period, exclamation mark, or question mark).
• Write the description in plain text without line breaks because formatting is not supported.
• Use sentence case: Capitalize only the first word of each sentence, plus any proper nouns and acronyms.
• Don't use emojis.

• Be specific about where Canva appears on the platform. For example, “from Google Drive and Google Calendar to Gmail”.

1. A Short description: Explains what the app does at a glance.

2. B Description: An opportunity to describe your app in more detail.